Fund: Business Support in Scotland
Amount:  n/a
When: 2017
Region: Scotland
How the money was used:
  • SWOT Analysis
  • Advice on a 5-year strategic plan

Passion4 Fusion uses sports, arts and culture to engage with young people and their families to reduce isolation and marginalisation and empower them to contribute to their communities and wider Scottish society.

Social Impact

Passion4Fusion (P4F) was formed in 2014 as an informal community initiative by a group of multi-cultural volunteers.  The motivation was to create a support structure to meet the needs of diverse ethnic minority communities, particularly young people and women in Edinburgh and the Lothians. This informal group became established in April 2015 as a company limited by guarantee and subsequently as a charity in June 2017.  Passion4Fusion uses sports, arts and culture to engage with young people and their families to reduce isolation and marginalisation and empower them to contribute to their communities and wider Scottish society. They work in Edinburgh and West Lothian with most of their activity taking place in North Edinburgh.

How we helped

The initial reason for the referral was to review financial systems. During this process, it became clear while the work they were doing was well received and was having an impact on the BME communities they work with, they lacked visibility in the wider community and this was preventing them from fully achieving their aim of community integration. This was also having an impact on their ambitions to generate income through an associated training service. There was acknowledgement that lack of a strategic plan, supported by a clear marketing strategy, would impact on their ability to grow and develop their business.

Following meetings with the Board members and P4F’s Development Officer, it was established that while they were clear about what they wanted to do, they were less clear about how they would get there and their approach lacked a strategic focus. There was a recognition of a need to review the range of activities on offer across all their locations, identify clear priorities for development and create a timescale that allowed for a phased approach to introduction of new ideas.

What was the outcome?

The adviser worked alongside the Board and staff to carry out a SWOT analysis that was used to establish priorities and explore opportunities for income generation. Having agreed that the best location to pilot new work was North Edinburgh, some desk research was carried out looking at potential opportunities and assessing competition as well as potential for partnerships. With this background information, a five-year strategic plan was prepared.

This process has helped the Board clarify their aims and objectives. By focussing on one area to pilot activity, they will be able to use their resources more effectively to increase their visibility and develop the connections and partnerships they will need to grow their plans for income generation. Having a five-year strategy will help create sustainability by allowing them to plan and monitor activity in a more purposeful way and they now have a much clearer idea of the steps they need to take the organisation forward.

"Working with Community Enterprise has helped us to have a clear plan of action for at least the next five years. We can now concentrate on achieving our goals and supporting our community better. The research done by Community Enterprise meant we didn't have to double up work that other organisations were already doing in our target area." Passion4Fusion



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The Social Investment Business is the trading name for the Social Investment Business Foundation, Registered Company No. 05777484 (England), Registered Charity No. 1117185 (England & Wales), The Social Investment Business Limited, Registered in England No. 06490609, VAT No. 927456693, Futurebuilders-England Limited, Registered in England No. 05066676 and Forward Enterprise FM Ltd, Registered in England No.11238102. Registered Office: CAN Mezzanine, Borough, 7-14 Great Dover Street, London, SE1 4YR.

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